Let's eat!

Thai food is growing. The nation is talking. Ready to join the party?

Join us as we roll out seriously good Thai food delivery across the UK.

See how it works Check your territory

Big flavour. Big demand.

Thai food is one of the UK’s most-loved cuisines, and demand is rising fast. From Pad Thai to Green Curry, customers crave bold, fresh flavours that feel like a real experience, not just another takeaway.

Hew Mai? makes it easy to serve authentic Thai food locally, powered by home and dark kitchens, real ingredients and a system built for growth.

Food was fresh and tasty. Just the right amount of spice for me! Extremely good sized portions and a more then fair price. We'll presented and you could tell it was freshly prepared and absolutely delicious authentic Thai food!! Would highly recommend and I for sure will be ordering again. 5 stars all round!
Local customer
Amazing Thai food better than any restaurant or street food i’ve had. Tasted so good so fresh Great service too the door.
Local customer
Absolutely unbelievable food!! If you like authentic Thai food, you most certainly have to give this a try. We tried the panang curry, the pad kaprao, the green curry & the tom kha Kai soup (as I couldn’t decide what to pick) and I can’t decide on a favourite as they were all so delicious. We’ll definitely be ordering again!!
Local customer
2 orders in and both have been an absolute delight. Clearly prepared to the very freshest and highest standard; this is as authentic as Thai food gets and we’re so lucky that it’s available on our doorstep in South Tyneside. Reasonably priced and delivered on time, nothing compares locally in my humble opinion.
Local customer
Absolutely delicious food. Generous portions. The order arrived fresh, piping hot and really quickly. So great value! Highly recommend [them] for anyone into Thai food or thinking of trying it for the first time. We'll definitely order again.
Local customer
Who we're looking for

A way in that suits your lifestyle.

Not everyone wants to open a restaurant. And frankly, you don’t need to. Pick the shape that fits your life, from a couple of evenings a week to a full kitchen team.

A cook chopping herbs in his kitchen

Solo Pro

Running a one-person kitchen at full capacity. That’s about the solo ceiling.

35–40 orders/wk →
A couple cooking together

Duo Team

Two of you, one kitchen. Couples, friends or family splitting cook and delivery.

40–80 orders/wk →
Portioning orders in a commercial kitchen

Dark Kitchen

A dedicated or commercial kitchen with staff, running at higher volume.

80+ orders/wk →

Already a trained cook?

Ready to run your own operation? Tell us where you want to take your skills, whether that’s your own kitchen, a bigger team or a busier territory.

Talk to us
How much will this cost?

Let’s break it down!

We’ve kept it lean: no shop lease, no fit-out, no fleet of drivers. Start with your own kitchen and we’ll give you the food, systems and support to get trading.

1 week
Ready to trade

Our online onboarding walks you through recipes, setup, ordering and launch. Be trading in as little as a week, with WhatsApp support throughout.

£3,995
Your Hew Mai? setup

A one-off fee covering your brand assets, recipes, ordering system, onboarding and launch support.

£95/mo
Ongoing membership

Keeps your ordering system running, plus new recipes, updates and support. Or pay £950 a year and get two months free.

What’s included?

  • Tested, costed recipe library
  • Step-by-step online onboarding
  • Your own ordering website
  • Brand assets and marketing kit
  • Packaging and plating guide
  • Kitchen setup guidance
  • Launch marketing support
  • New recipes as we add them
  • Our trusted supplier list
  • WhatsApp support throughout

What you need to provide

  • An equipped kitchen
  • Ingredients and opening stock
  • Packaging (we’ll guide you)
  • Your council food registration
  • Delivery: your own or via apps
  • Kitchen running costs

Already have a kitchen? You’re halfway there.

If you already have a suitable kitchen and the basic equipment, your main investment is the Hew Mai? setup, your opening stock and your ongoing membership.

Support system

You cook. We’ve got the rest covered.

We’ve built the ordering system, the brand, the marketing and the training, so your time goes into the food.

A customer ordering Pad Thai on the Hew Mai? ordering page on her phone

Tech & Ordering

  • Mobile-friendly online ordering
  • Payments and order alerts
  • Menu and opening hours you control
Example Hew Mai? social post: Buy 1 Get 1 Kaprao, Fridays only

Marketing & Social

  • Launch campaign for your area
  • Ready-made social posts
  • Brand, packaging and print
A cook chopping herbs during recipe training

Training & Kitchen Setup

  • Step-by-step recipe training
  • Prep and cook time targets
  • Hygiene and registration guidance
See the full support packageWhat’s included, what the £95 a month covers and who you’ll talk to. Support page
Profit Hub

So what could your kitchen actually earn?

Let’s forget the hype and look at the numbers. Pick the kitchen model that sounds like you and see what the numbers could look like.

Usually 3–4 dishes at £7.50–£9.50 each. This may vary based on location and opening times.

Orders per week
20
Weekly estimate
£288
Monthly estimate
£1,153

Example estimate based on your selections. Not a guarantee of earnings.

Why not go it alone?

You could do it yourself. Of course you could.

We did. The difference is that we’ve already made the mistakes, costed the recipes and built the tools, so you don’t start from scratch.

Going it alone

  • Cost every recipe yourself
  • Pay delivery apps a big cut
  • Build a brand from scratch
  • Learn hygiene rules alone
  • No help on a busy Friday

With Hew Mai?

  • Tested, costed recipes
  • Your ordering page, set up
  • Brand and launch marketing
  • Step-by-step kitchen setup
  • A team who’ve done it all
The network

We’re opening this up to people who want to build it with us.

We’re looking for our first Founding Partners. They get first pick of their territory and a direct line to the founders while the network grows.

Where it startedOpen territories
Check your area
Map of the UK with Hew Mai? territories; the pin marks where it started in the North East
hew-mai-our-story
Our story

How we got here.

No investors. No big plan. Just good Thai food, a big kitchen and a simple question that changed everything.

  1. 01Cooked dinner for friends
  2. 02“Can we buy this?”
  3. 03A real home-kitchen business
Read the full story
20 yrs
cooking and living in Thailand
#1
on Google for “thai food business uk”
~60%
margin per dish on the recipe system
Questions

Got questions? Good. We’ve probably heard them before.

Is it really a franchise? Do you need to be a chef? Can you run it from home? Here are the short answers.

Is this a franchise?

Not in the traditional sense. There’s no big upfront fee, no shop to lease and no rigid rulebook for how you run your week. You get the recipes, training, tech and marketing, and run your own business under the Hew Mai? name.

Do I need to be a trained chef?

No. If you enjoy cooking and take it seriously, the recipe training takes you through every dish step by step, with target times for prep and cooking. Trained cooks can fast-track.

Can I really run it from my home kitchen?

Yes. Many people in the UK run registered food businesses from home. You’ll need to register with your local council as a food business at least 28 days before you start trading, and hold a food hygiene certificate. We guide you through both.

Read all the FAQs

Apply

If you’re curious, let’s have a chat.

Tell us a little about you and your kitchen. One of the founders will get back to you personally.

  • No pressure, no pitch. It’s a chat to see if it fits.
  • No payment until you’ve decided.
  • We’ll check your territory is open first.

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Send, and let’s talk